PENGEMBANGAN RENCANA BISNIS BERBASIS RANTAI NILAI (VALUE CHAIN) PADA KORPORASI PETANI LEBAKGEDONG MANDIRI DENGAN KOMODITAS MANGGIS DI DESA BANJARSARI
Keywords:
value chain, business plan, farmer corporation, mangosteen, community empowermentAbstract
This community service activity aimed to develop a value chain–based business plan for the Lebakgedong Mandiri Farmer Corporation focusing on mangosteen commodities in Banjarsari Village. The partner faced several challenges, including inconsistent product quality, weak postharvest handling, limited market coordination, and a low bargaining position within the supply chain. A participatory–educative approach was applied through value chain mapping, training sessions, and mentoring in business plan preparation. The stages included diagnostic analysis, identification of bottlenecks in quality, postharvest management, and marketing, formulation of upgrading strategies, and collaborative development of an operational business plan. The results showed that the activity successfully produced a structured business plan covering value propositions, operational strategies, organizational governance, and an implementation roadmap. The developed business plan is expected to strengthen the corporation’s aggregation function, improve supply chain efficiency, and enhance farmers’ bargaining power and income sustainabilit.
References
Fauziana, D. R., & Marimin. (2023). What factors impact the adoption of postharvest loss-reduction technologies in the mangosteen supply chain? Journal of Agriculture and Food Research, 11, 100515. https://doi.org/10.1016/j.jafr.2023.100515
Ghaissan, S., Tinaprilla, N., & Winandi, R. (2024). Mangosteen export business strategy at CV A&H Fruits Group. Business Review and Case Studies, 5(1), 113–128. https://doi.org/10.17358/brcs.5.1.113
Hanafi, M., Pravitasari, A. E., & Sahara. (2022). Performa rantai pasok dan strategi pengembangan manggis tujuan ekspor di Kabupaten Bogor. Jurnal Agro Ekonomi, 40(2), 121–144. https://doi.org/10.21082/jae.v40n2.2022.121-144
Haryanto, Y., Rusmono, M., Aminudin, Pury Purboingtyas, T., & Gunawan. (2022). Analisis penguatan kelembagaan ekonomi petani pada komunitas petani padi di lokasi food estate. Jurnal Penyuluhan, 18(2), 323–335. https://doi.org/10.25015/18202241400
Jannah, E. M., Permana, D., Warman, R., & Daniel, M. (2022). Analisis peran korporasi petani dalam pembangunan kawasan pertanian. Jurnal Pertanian Agros, 24(3), 1500–1511.
Manyise, T., & Dentoni, D. (2021). Value chain partnerships and farmer entrepreneurship as balancing ecosystem services: Implications for agri-food systems resilience. Ecosystem Services, 50, 101279. https://doi.org/10.1016/j.ecoser.2021.101279
Ningrum, H., Kusnaman, D., & Situmorang, S. (2024). Competitiveness analysis and factors affecting Indonesia’s mangosteen export. Journal of Agri Socio Economics and Business, 6(1), 95–112.
Rahmatullah, A. A., Ghausan, M., Lestari, S. B., & Ernah. (2025). Kajian potensi peningkatan rantai nilai komoditas manggis (Garcinia mangostana L.) untuk daya saing di pasar internasional. RADIKULA: Jurnal Ilmu Pertanian, 4(1), 20–26.
Wardani, I., Dewi, T. R., & Widiastuti, L. (2021). Perencanaan strategi pengembangan agribisnis tanaman perkebunan unggulan. AGRIC, 33(1), 1–12.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Abdi Kriya: Jurnal Pengabdian Masyarakat
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
