BAHASA GAUL DAN PERUBAHAN SIKAP BERBAHASA MAHASISWA TERHADAP BAHASA INDONESIA
Keywords:
slang language, language attitude, university students, Indonesian language, digital eraAbstract
Indonesian serves as a national identity and unifying language. However, the increasing use of slang among university students—particularly through social media—raises concerns about shifting language attitudes. Terms like “gabut,” “healing,” and “bestie” are now commonly used even in semi-formal academic settings. This study investigates the influence of slang usage on students’ attitudes toward standard Indonesian, focusing on cognitive, affective, and conative aspects. Using a descriptive quantitative method with a survey design, data were collected from students across various programs. The results show that frequent slang usage tends to correlate with lower appreciation for formal Indonesian, especially in academic contexts. Nevertheless, some students retain awareness of the language’s national significance. This study highlights the need for responsive language education strategies to promote linguistic awareness while acknowledging students’ communication preferences
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