PERAN PENDIDIKAN DAN PELATIHAN DALAM MENINGKATKAN PENGGUNAAN MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM DI KABUPATEN LEBAK
Keywords:
Entrepreneurship Education;, Digital Training;, UMKMAbstract
This study examines the role of entrepreneurship education and training in enhancing MSME capabilities to utilize social media for marketing in Lebak Regency. The findings show that while training improves MSME owners' understanding, challenges such as limited digital literacy, internet access, and time constraints hinder the full potential of the training. Social media usage has been proven to expand market reach and increase sales, but its impact varies across MSME sectors. This study emphasizes the importance of practical-based training and government support in providing digital infrastructure. Further research is needed to explore the long-term impacts and other factors influencing the success of social media strategy implementation by MSMEs
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