PENGARUH PEMASARAN DIGITAL TERHADAP PENINGKATAN PENJUALAN PRODUK PERTANIAN: STUDI KUANTITATIF PADA KORPORASI LEBAKGEDONG MANDIRI
Keywords:
digital marketing;, sales increase;, agricultural products;, Corporate;Abstract
The increase in agricultural product sales is a major challenge for farming businesses, especially in today's rapidly evolving digital era. This study is based on the importance of agricultural actors adapting to digital marketing strategies to enhance market access and competitiveness. The research problem addressed is how digital marketing influences the increase in agricultural product sales at Korporasi Lebakgedong Mandiri. This study employs a quantitative approach, using questionnaires for data collection and simple linear regression for analysis. The sample includes farmers affiliated with the corporation. The findings indicate that digital marketing has a positive and significant impact on the sales of agricultural products. In conclusion, the use of digital marketing strategies such as social media, e-commerce platforms, and online promotions can improve the distribution effectiveness and market reach of agricultural products. These findings are expected to serve as a foundation for enhancing farmers' capacities in utilizing information technology for more effective product marketing
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