STRATEGI PENGEMBANGAN AGROWISATA MELALUI PROGRAM UPLAND DI WEWENGKON KASEPUHAN ADAT CITOREK KABUPATEN LEBAK PROVINSI BANTEN
Keywords:
Agrotourism;, kasepuhan;, PlateauAbstract
The development of agrotourism is one of the promising rural development strategies to improve the local economy, particularly in traditional communities such as Kasepuhan Citorek, Lebak Regency, Banten Province. This area holds significant natural, cultural, and agricultural potential that has yet to be fully utilized. This study aims to analyze the strategies for agrotourism development through the UPLAND . program in the region. A descriptive qualitative approach was employed, using data collection methods such as observation, in-depth interviews, and document analysis. The findings indicate that agrotourism development in Kasepuhan Citorek holds great potential if supported by participatory planning, strengthening of local institutions, and multi-stakeholder collaboration. The study concludes that synergy between local wisdom and development programs like UPLAND can foster sustainable agrotourism and enhance the welfare of indigenous communities. Recommendations include community capacity building, digital-based promotion, and integration of agriculture, tourism, and cultural preservation
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