FENOMENA MARKET BISNIS GARAM RUQYAH DI INDONESIA: ANALISIS KONTROVERSI KOMERSIALISASI SPIRITUAL BERDASARKAN LIPUTAN MEDIA MASSA

Abstract

This study aims to analyze the phenomenon of the Ruqyah Salt business, which has become a public discussion in Indonesia, based on media coverage from August 2024 to January 2025. Ruqyah Salt refers to salt over which verses of the Qur’an and specific prayers are recited. It has developed into a highly controversial commodity, generating revenues of up to billions of rupiah through e-commerce platforms and social media. This research employs a literature-based descriptive method, with data drawn from online media reports discussing the Ruqyah Salt phenomenon. The issue is particularly interesting because it involves the commercialization of Islamic spirituality with extremely high profit margins. Regular salt, normally priced at IDR 3,000–5,000 per kilogram, can be sold for as much as IDR 35,000–200,000 after undergoing Ruqyah. The rising levels of stress and life challenges have made people increasingly drawn to instant solutions, including products with spiritual value. At the same time, the dynamics of modern life have also shaped how individuals understand and practice spirituality